The Birthday Draw

The Birthday Draw is a weekly prize draw launched on 12 January 2026 by ITV and Global — two of the UK's largest commercial media companies. The hook is a chance to win up to £1 million every week for a £1 entry, with a free postal route also available, so no purchase is necessary. How it works: instead of a random ticket number, you build a personal entry by choosing a date that means something to you (your birthday, an anniversary), an initial, and a colour from a twelve-colour range. Each extra colour you add is another chance to win. Online entries start at £1, you can buy up to 60 entries per person per week, and there is a monthly subscription option that unlocks extra draws. There are also smaller weekly prizes, including £100 on your actual birthday. Draws run weekly, and winners are announced online. Is it legitimate? On the basics, yes. It is run by established, reputable companies, it offers a genuine free postal entry route, and it operates as a free prize draw under UK law — the same legal structure used by Omaze. One thing worth clearing up, because people search for it: The Birthday Draw is not a National Lottery game and is not a Gambling Commission-licensed lottery. It runs lawfully as a "no purchase necessary" prize draw, which is exactly why the free postal route exists and matters. The honest catches are about value and track record. First, the headline £1 million is not guaranteed: the prize fund is set at 40% of each week's entry sales, so the actual amount on offer varies with how many people enter, and in quieter weeks it can be well below £1 million. (That said, 40% going to prizes is a reasonable ratio — better than some pay-to-enter draws.) Second, because it only launched in January 2026, there is no long history of verified winners to point to yet, the way there is with older operators. That does not make it dodgy — it just means it is unproven. Bottom line: The Birthday Draw is a legitimate, cheap, fun weekly draw from a trustworthy pair of companies, with a real free route. Go in understanding that the jackpot varies and the winner record is still being built, and treat your £1 as entertainment rather than an investment.

Yes — The Birthday Draw is a legitimate, lawfully run prize draw operated by ITV and Global, two of the UK's biggest media companies, with a genuine free postal entry route. It is not a Gambling Commission-licensed lottery; it runs as a "no purchase necessary" free draw under UK law, the same structure Omaze uses. The fair cautions are that it launched in January 2026, so it has no proven winner history yet, and the £1 million headline is not guaranteed — the prize fund is 40% of each week's sales, so it varies.